Locations inside of other retailers, like Sephora stands in department stores, do not qualify ... the store’s loyalty program. This means you’ll earn both credit card rewards and Beauty ...

“I went to Sephora today. When I was checking out, the girl’s like, ‘Do you want ... you have an option, if you have 2,500 points to redeem a hundred dollar gift card,” Grant shares.

A handful of companies have found a formula that works. Sephora, Famous Footwear ... to have personalization in their loyalty programs. “To do loyalty, you don't have to get a CDP in place ...

This is the biggest sale of the year for members of the Sephora Beauty Insider loyalty program and new customers. Shoppers can participate in the massive beauty on April 4 through April 14.