Tim McClure, co-founder of Austin-based GSD&M and the man behind the line “Don’t Mess With Texas,” is speaking about what went into creating one of the most-talked about advertising campaigns.

October 2024: The Texas AG’s Office requests mobile app agreements from Allstate. Nov 29, 2024: The Texas AG’s Office issues a notice of violation, kicking off the 30-day cure period.

When "Don't mess with Texas" debuted in the mid-1980s, some complained it cast Texas in too unfriendly a light. But most people thought it captured Texas pride perfectly.