Duolingo is killing it with social-first storytelling, proving that innovative marketing can drive viral moments and real momentum.

A tweet featuring a meme of a man exclaiming: "Somehow, the owl has returned," captured the collective disbelief of Duolingo users worldwide. Others couldn’t resist poking fun at the app’s ...

had become a meme on social media over the years. “It is with heavy hearts that we inform you that Duo, formally known as The Duolingo Owl, is dead,” Duolingo wrote in a statement on social ...