Upstate New York's iconic Genesee Cream Ale (left) is getting new packaging (right) to go along with a new marketing focus.

Watkins Glen International and Genesee Beer have entered into a sponsorship agreement that includes branding on the track's pace car.

Rochester, N.Y. — Since its launch in 1960, Genesee Cream Ale has become perhaps the most recognized beer ever produced in Upstate New York. And though the recipe/formula hasn’t changed, the ...

Genesee’s new beer showcases the tart sweetness of black cherry and a hint of smooth vanilla, all balanced in a crisp, unfiltered kellerbier that’s refreshing enough to drink in the heat ...

Genesee, which opened in 1878 and remains New York state's oldest brewery, is fundamentally a regional brewery with a big emphasis on four states — New York, Massachusetts, Pennsylvania, and Ohio.

ROCHESTER — The Genesee Brewery is getting ready for beach season, even if it’s a tad on the chilly side right now. The Rochester brewery known for all sorts of summery beer is adding Mango ...

Our Black Cherry Vanilla Kellerbier bridges the seasons perfectly, that's why we've declared it our first ever sum-all beer," said Tiffany Benning, brand manager for Genesee.

This is the first time fans of Genesee Brewing Company had a say in which new Genesee specialty beer would hit the shelves.

ROCHESTER, N.Y. – The Genesee Brew House is releasing a new beer next in honor of the employees who work there.It’s called “Union-Made Hazy IPA” and is a collaboration between the brewery ...

ROCHESTER, N.Y. — A local woman found a bottle of Genesee beer from the 1940s with a custom label, dedicating the bottle to veteran Col. Townson. Genesee Brew House says they’ve found the ...

BUFFALO, N.Y. — Genesee Brewing Company in Rochester has teamed up with Buddy's Second Chance Rescue in Buffalo to create a co-sponsored beer campaign for WNY.

Genesee Brewing Company in Rochester is home to New York State’s oldest brewery, founded in 1878, and an affiliated pub-style restaurant with approximately 140 employees, called the Genesee Brew House ...