One of the most popular typefaces of the decade, among those we spoke to for this article, was geometric sans-serif Futura, designed by Paul Renner and released commercially in 1927.

"The result – a simple typeface composed entirely of horizontal and vertical lines, creating a stark, geometric aesthetic." A great example of how design can be born from constraints, this ...

Originally marketed by The Bauer Type Foundry as the ‘font of the future’, Futura’s timeless geometric forms make it a favourite among many brands and designers to this day.” ...

Designed to work alongside the new logotype, primary typeface Guggenheim Sans is a modern, geometric font typeface from the Open Source typeface Inter, which was originally drawn by Rasmus Andersson.