Enter: the quintessential “cherry mocha” girl of winter ’24/25 ... by comparison. The rising aesthetic encompasses all things makeup, manicures, outfits, shoes, and accessories.

As guests arrived for Dolce and Gabbana's Autumn/Winter 2025 show in Milan large plasma screens lined the walls with the words "Being a cool girl means ... the aesthetic was far more casual ...

But these social media labels aren’t all as innocent as they seem. The Clean Girl aesthetic was polarising, with the ‘clear skin and perfect hair’ idealisation ostracising a lot of women.