Read about Apple’s plans to develop two new Vision Pro models, as well as the company’s focus on creating augmented reality ...

Apple CEO Tim Cook is "hell bent" on bringing true augmented reality glasses to market before Meta can achieve the same feat, ...

Apple and Meta have been pouring significant capital into augmented reality “smart glasses.” One source told Bloomberg that ...

The fabled Apple Glass continues to be in development, with augmented reality glasses still a top priority for CEO Tim Cook ...

Apple is rumored to be working on two versions of Vision Pro, however a new report from Bloomberg’s Mark Gurman alleges the ...

Apple CEO Tim Cook is far from giving up on virtual and augmented reality headsets, a gadget category that has been rife with ...

Apple's Vision Pro is considered a commercial flop. Nevertheless, the Apple CEO continues to pursue his goal: real AR devices ...

A new report says Tim Cook's top priority is making industry-leading AR glasses, a product that would effectively "kill" the ...

Rumors of Apple Glasses’ demise may have been overstated. While Apple reportedly shelved the project two years ago to focus on getting the Vision Pro to market, it’s reportedly not only still in the ...

Apple is reportedly working on developing new Vision Pro headsets to go against Meta's own mixed reality products.

If accurate, they make one thing very clear: Tim Cook needs Vision Pro to succeed. Cook has previously referred to Vision Pro as an “early adopter product,” but that may be even more true than it ...

Apple’s CEO is laser-focused on one thing: making sure Apple beats Meta to market with a pair of smart AR glasses that ...