perhaps akin to Ray-Ban's Meta smart glasses. Still, it's another setback for the company whose CEO Tim Cook sounded very enthusiastic about augmented reality as early as 2016. Apple doesn't share ...

Apple is pivoting back to CEO Tim Cook's original vision for lightweight augmented reality glasses following the commercial disappointment of its Vision Pro headset, according to Bloomberg's Mark ...

it at least has the best champion within Apple. At one time, CEO Tim Cook believed that creating AR glasses was the way forward instead of VR glasses. An approach of superimposing images on a real ...

Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...

Apple CEO Tim Cook today earned over $24 million selling Apple stock, according to a filing with the SEC. Cook sold 108,136 ...

At Apple’s recent annual meeting, CEO Tim Cook said in response to a question about Apple’s DEI initiatives: “We’ve never had quotas or targets for Apple. Our strength has always come from hiring the ...

Apple is shifting focus back to Tim Cook's initial vision for lightweight AR glasses after the Vision Pro's commercial failure. The company aims to develop standalone AR glasses and camera ...