Google's new feature helps you decode data anomalies, enabling faster ad campaign adjustments and smarter budget decisions.

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced ...

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager ...

Earth Finance, a Seattle-area company that helps businesses reduce their climate impacts, acquired Climate Engine, which ...

Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

The pizza chain has tapped Google Cloud’s AI tools to optimize delivery routes, create a customer-facing chatbot and deliver ...

Google Analytics is an incredibly powerful tool for measuring digital performance. It can also be quite overwhelming, especially when trying to figuring out which of the many available insights you ...

Micro conversions can be a useful metric if implemented the right way. Here’s how to use them strategically without inflating ...

Papa Johns announced Thursday a partnership with Google Cloud to use Google data analytics, machine learning and artificial intelligence chatbots in its ordering and delivery processes.