After largely focusing Google I/O 2025 on the ways the company wants Gemini to change everything from searching the web to filmmaking, Google is finally ready to launch new hardware. The next Made by Google event is on the books for August 20,

According to media invites shared by Google, the Google Pixel 10 will launch on August 20. Google is expected to share more information about the phone alongside a collection of other Pixel devices, including new earbuds and watches, at its Made by Google event on the same day.

Google has consistently ranked among the best smartphones for its affordable devices over the past six years, particularly with its Pixel A series. The Pixel 3a set the trend for major phone manufacturers to provide a compelling experience at half the price of flagship models, intensifying competition in this segment.