Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of advertiser links that show up in searches, even if they aren’t clicked—grew by 49% in the year since the overviews were launched, according to a May report from BrightEdge, a search-engine-optimization firm.

Instead of just answering questions, AI Mode is being transformed into what seems to be a helpful workspace. It will soon support you through complex documents, explain visuals, and even help with multi-step tasks.