It is not the first time that Moser has used a bit of tongue-in-cheek comedy to promote its timepieces. Back in 2016, the ...

H. Moser & Cie. has unveiled the Pioneer Centre Seconds Sunny-Side Up, a striking and playful addition to its collection of ...

H. Moser & Cie has finally opened its first boutique ... a cheeky troll of the Apple Watch in which the case was designed just like the new age timepiece, but instead held a mechanical watch ...

In short – if you have the funds for a luxury watch, but want something with a little more personality, this H Moser & Cie Pioneer Centre Seconds Concept Citrus Green is one to watch.