Shares of Primo Brands are poised for a big gain on Monday. The company saw fast growth from its Saratoga brand even before its recent viral attention.

Ashton Hall’s unconventional morning routine has drawn close to a billion views, and scores of copycat videos.

The researchers reported that 7.6% of participants experienced a headache after drinking 150 milliliters (mm) of ice-cold water through a straw. They also found that participants with active ...

Many people swear that cold water swimming has a positive effect on their mental health and wellbeing. Now research is being done to see if there is science behind the theory that taking an ice ...

Various friends of mine are avid “cold plungers.” I like to call it “swimming in the Adirondacks.” I’ve attended one such gathering, which took place on the icy bank of a river. My friend researched ...