Beef between artists (and record labels, like Ruthless Records, who Ice Cube famously dissed in 1991 track “No Vaseline”) is just “part of the game,” the star reiterated — so long as it ...

Ice Cube, whose full name is O'Shea Jackson Sr ... to promote it. This is a record label owned by the hip-hop legend. It was founded in 1990 as Street Knowledge Records before it rebranded.