That's what's happening with the new Jack Daniels bottle. The changes to the Jack Daniels bottle and label are subtle enough that people are only just noticing although the new design has been ...

The toy, shaped and decorated like a Jack Daniel's bottle, features a spaniel and the name "Bad Spaniels" on the label instead of the iconic Jack Daniel's name. And instead of promising 40% ...

Last year saw the release of the first collaborative bottle ... that cross the label diagonally, with “McL x JD” featured prominently underneath the Jack Daniel’s name.

Its line-up also includes toys that mimic Heineken bottles with the label reading "Heinie Sniff'," for instance. The Jack Daniel's bottle at the center of the controversial court case read "Bad ...

“A bottle of Jack Daniel’s — no, Jack Daniel’s Old No. 7 Tennessee ... So too the arched Jack Daniel’s logo. And the stylized label with filigree (i.e., twirling white lines).

The toy “is about the same size and shape as an ordinary bottle of Jack Daniel’s”; The “faux bottle” follows the original in using a “black label with stylized white text and a white filigreed border” ...

From the iconic square bottle and black label to the aw-shucks small-town ethos, Jack Daniel's has proven to be a marketing juggernaut, even if it kidnaps the cool from customers like Frank ...

Yet until recently, not one of his bottles bore the distinctively filigreed Jack Daniel’s label. “Four years ago, I’d have told you, ‘Jack isn’t bourbon, and it sucks,’ ” said Mr ...