Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch ... lower case characters in visual harmony", the company said. Jaguar, which has sites around the country ...

Jaguar, the luxury car has unveiled a new logo and introduced a striking new ... which is rooted in the company's principles and affinity with art. Yellow, red, and blue are the primary hues ...

The designers argued that the new logo lacked a connection to the company’s narrative, calling it “too rounded and playful” to represent Jaguar's brand of “exuberance.” They also ...

Jaguar’s controversial rebranding program created waves inside the company as well as out ... for the automaker. But a new report says the new logos and badges also proved highly contentious ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team ... At Drive, Tom covers automotive news, car reviews, advice, and holds a special interest in long-form ...

The car will be based on a new all-electric platform called the Jaguar Electric Architecture, which is not what was used for the popular I-Pace. Parent company JLR has been investing billions in ...