a new leaping-jaguar mark, and a video ad that showed models doing things like painting a wall, holding a sledgehammer, and gathering in a pink desert without any cars in sight. The video ...

Jaguar could be facing its own Bud Light moment after online backlash to a new ad Tuesday. The car brand released a new promotional video debuting its reimagined logo on its X account under the ...

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

Part of that rebrand is a new car, one that is almost as controversial as Jaguar's ad. That car, the Jaguar Type 00, has now been spotted testing on the road in Spain. It's not any less polarizing ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

The radical EV continues turning heads, for better or worse. Jaguar’s controversial Type 00 EV concept made a statement ...

In fact, this week the Type 00 rocked up in Paris (during Paris Fashion Week of course, because this is the new JaGUar) and ...

Jaguar has pledged to become an all-electric automaker starting in 2025, with production of all combustion cars ceasing early in 2024. The brand has launched an all-new identity for its future as ...