Jaguar’s ambition to seduce younger ... the company raised eyebrows by releasing unveiling a new logo with curved lettering, and an ad featuring a colourful, multicultural cast of models — but no cars ...

We’ve seen the branding and we have, ad nauseam, discussed that advert. But now the talking stops, at least for a moment. The Type 00 – the first car of Jaguar’s new era – is here.

Poll: Do Your Love Or Hate Jaguar’s New Look? But now that the dust has settled, and with the conversation finally coming back to the all-new car it will offer, Jaguar’s boss has spoken openly ...

Jaguar has pledged to become an all-electric automaker starting in 2025, with production of all combustion cars ceasing early in 2024. The brand has launched an all-new identity for its future as ...