Japan is gradually awakening from the cold snowy winter and soon vibrant pink cherry blossoms will herald the beginning of ...

First introduced in 2009 by the Fender Custom Shop, La Cabronita began life ... that are more often associated with Gretsch ...

Fender Japan has expanded its range of distinctly, well, Japanese offerings with the Sakura Telecaster – a jaw-dropping electric guitar inspired by the country’s trademark cherry blossoms.

Jack White has gifted one of his signature guitars ... of Japanese punk outfit Otoboke Beaver, is the recipient of White's new Triplecaster. She was the star of Fender's recent promo video for ...

Narrator: In the span of over 70 years, Fender has become a household ... Magee: You know, when you walk into the custom shop, you see some of the guitar heroes. Everyone from, you know, Jimi ...