Early-run Air Jordans are some of the most beautiful shoes ever created, and this hybrid shoe combines some of the best ...

A new markdown on Jordan shoes is turning the heads of Nike shoppers. Nike is selling Air Jordan 3-inspired Jordan Flight ...

The first look of Jordan Tatum 3 "St Louis" edition is ... have collaborated to release a shoe. The first model of Jordan ...

The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Is this your lucky day? Numbered Air Jordan ...

Shortly after landing with the Lakers, Doncic debuted his fourth signature Jordan Brand basketball ... and the Cushlon 3.0 midsole makes this a very comfortable shoe." Dončić's affinity for ...

Headlining the new releases was the Air Jordan 3 "Lucky Shorts" colorway. The retro hoop shoe seemingly had a winning recipe that would resonate among old-school basketball fans and sneakerheads.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.