Tan-Gillespie acknowledges the brand has gone off course and needs to get back to its roots, which is exceptional chicken at ...

Yum! Brands Inc. subsidiary KFC announced its "Kentucky Fried Comeback" campaign on Monday, launching a comprehensive brand ...

If you’ve been craving fried chicken but haven’t turned to KFC lately, you’re not alone. Today, Kentucky Fried Chicken ...

Facing competition from both established brands and upstarts like Dave’s Hot Chicken, the Yum Brands-owned chain is leaning ...

KFC has launched a “comeback era” campaign featuring a three-part strategy to regain customers after ranking 18th on Yelp’s list of top chicken sandwich chains. As part of the promotion, KFC is ...

You may have seen our advertising response to the KFC chicken shortage, but this paper is about much more than that. It's a story of how strategy mapped a whole year's response to a major brand crisis ...

When KFC abruptly removed this side dish from its menus, fans went wild demanding its return. Now it's back, but only in a very limited area.