Kroger is rolling out a new logo in a major modernization effort. The grocery chain said in press release Wednesday that the redesigned logo and new slogan, "Fresh for Everyone," is "inclusive ...

That's what Kroger is doing with its logo on its corporate headquarters. The grocery giant announced Wednesday that it is replacing the signage on its Vine Street high-rise in downtown Cincinnati.

On July 11, Kroger attorneys filed as an exhibit the results of an expert study that showed about one in four people confused the brand logos in a head-to-head comparison.

Kroger Company's KR Home Chef division, flaunting a fork-and-knife logo, faces a spicy twist as a U.S. appeals court wasn't swayed by their claim that Grubhub's look-alike logo could confuse ...