Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a Barbie—or a Ken.

Proceeds from LeBron James’ new Ken doll will be donated to help drive childhood literacy. LeBron James, who has been […]

Mattel said James was chosen as a Kenbassador in recognition of “his positive impact on culture, style, and community.”