The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

According to NHL.com, Utah’s new primary logo, the “Mountain Mammoth,” includes the snow-capped Wasatch Mountains on the crown, the outline of the state of Utah in one of the peaks and tusks curving ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

Utah Mammoth. That is the permanent brand identity of Utah’s NHL franchise after a 13-month process that included four rounds ...

with only an unconfirmed leak offering an idea of what the logo might have looked like. In contrast, the 'Mountain Mammoth' is certainly more creative. Compared to other NHL teams, Mammoth feels ...

The team logo features the team's color scheme, Rock Black, Salt White and Mountain Blue, and the head of a Mammoth with a curved tusk, with the Wasatch Mountain Range at the top of the logo.

Here’s the franchise’s new sweaters. Yay or nay on these? The main logo for the franchise will be the “Mountain Mammoth” logo, which contains subtle nods to the state of Utah. According to ...

The Utah Hockey Club is no more. After an exhaustive search that lasted more than a year, the NHL’s Utah team announced they are rebranding as the Utah Mammoth for the 2025-26 NHL season.