Within a month of Daiichi Sankyo’s building its internal AI system (DS-GAI), more than 80 percent of employees reported ...

The B2B marketing world is so excited about ABM 's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

The Office of Marketing & Communications ("MarCom") is a highly experienced team of marketing, web, and communications professionals who strategize, create and execute branding, web development and ...

What are the most commonly used marketing organizational structures? How do these approaches correlate to revenue growth? To find out, the Association of National Advertisers (ANA) surveyed 303 ...

Many people mistakenly classify marketing communications (marcom) – which includes advertising, PR, promotions, and social media – as marketing. Marcom is the fourth P of the "Four Ps" of the ...