After nearly a decade of releasing only mobile games starring Barbie, in the wake of the blockbuster Barbie film of last year and the 65th anniversary of Barbie this year, Mattel is returning to ...

Mattel has partnered up with G-SHOCK for a limited-edition GMA-S110BE timepiece inspired by Barbie.

The electronics brand just dropped a limited-edition pink 'Barbie' watch, which can now be yours for $170 — shop this special ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

games, and brands and appointed Robbie Brenner, an acclaimed film producer, to oversee it. "Barbie" was the first movie to be co-produced by Mattel Films, and it made $1.4 million in ticket sales ...