The increase is not surprising since X has fallen out of favor in the last year or so, and Threads is picking up the slack.

Meta’s social upstart Threads just hit 400 million users. It's within striking distance of X on mobile engagement.

Meta launched its text platform Threads as a stand-alone app in 2023. Leading up to its launch, Meta created a deck to detail the app's potential and strategy. The deck was used as evidence in the ...