In 1896, they introduced the Michelob brand as a “draught beer for connoisseurs.” Michelob Ultra was introduced much later, in 2002, as a low-carb, low-calorie beer to cater to consumers ...

He found low-carb beers often contain virtually the same number of calories, despite the much higher price tag. His study showed that a 12-ounce bottle of Michelob Ultra Low Carbohydrate has only ...

While Americans awaited the repeal of prohibition, the Cullen-Harrison Act was passed to allow them to enjoy a low-alcohol beer or wine in the meantime. Signed by FDR on April 7, 1933, the date is ...

The advertisement begins with the familiar strains of “The Star-Spangled Banner,” played on an electric guitar, as a glass bottle of Michelob Ultra – dripping in condensation on the outside ...

The famed athlete is teaming up with Michelob ULTRA to allow bar-goers across the United States to enjoy a free Michelob ULTRA this Saturday Nicholas Rice is a Senior Editor for PEOPLE Magazine.

Actors, singers and athletes all want the real taste of Michelob Ultra Organic Hard Seltzers in this star-studded Super Bowl LV commercial. When you say "let's grab a beer," you're saying so much ...

The initiatives are part of a contest from Michelob Ultra is running that gives one ... the technology enables is still relatively low. “Beer brands can add the QR code to their bottles for ...