The Defense Department has yet to decide on a new recruiting campaign slogan, but Carter said the ads would be crafted to appeal to a young audience unfamiliar with military life -- those who have ...

The Army's glitzy new recruiting campaign that kicked off on Veterans Day focuses less attention on combat roles and highlights lesser-known jobs like cyber warriors and scientists. The ads are ...

In a House Armed Services Committee panel held July 19, Army leadership revealed it will likely be at least 7,000 soldiers short of its staffing goal at the end of the fiscal year, Sept. 30. While ...

The Army launched the second wave of its advertising push to boost recruitment numbers on Monday, building on its March re-launch of its 1980s “Be All You Can Be” slogan. The ad push comes as ...

That phrase graced Army recruiting ads in the 1980s and 1990s, and now it’s back as the Army tries to figure out how to appeal to Gen Z in one of the toughest recruiting markets ever.

In the Army's worst recruiting year in recent history, the service fell 25% short of its goal to enlist 60,000 recruits in 2022. The new ads were a key element in the Army's drive to find creative ...

An Army National Guard recruiter talks with rising high school students. (Staff Sgt. Leticia Samuels/Army) The Army’s recruiting and marketing arms are having a banner year, leaders say, with ...

Latest Headlines Army pulls recruiting ads after Jonathan Majors’ arrest By The Associated Press PUBLISHED: March 26, 2023 at 1:17 PM MDT ...

The Army's stated recruiting goal for fiscal year 2020 is 69,000 new soldiers, but a stronger economy and a shrinking pool of candidates who meet educational, health and fitness requirements has ...

They highlighted the history of the Army and some of the many professions that recruits can pursue. The "Be All You Can Be” slogan dominated its recruiting ads for two decades starting in 1981.

They highlighted the history of the Army and some of the many professions that recruits can pursue. The “Be All You Can Be” slogan dominated its recruiting ads for two decades starting in 1981.