Relevance ties the design to your brand’s values and mission. A minimalist logo should feel effortless, even if the design process is anything but. Every line, curve, and color must serve a purpose.

Apple's logo is one of the most iconic out there – but there's confusion over why exactly the fruit has a bite taken out of it. Is there a hidden meaning within this seemingly minimalist logo, or is ...

Intel's got a whole blog post about how the logo refresh aligns with its renewed identity and focus. It's a text wall of marketing jargon, but here's the most important bit: The new look and feel ...