This is exactly what happened to Haliey Welch, who went massively viral after her "Hawk Tuah" comments. It led to a meme frenzy and eventually a Talk Tuah podcast which cemented Haliey's celebrity.

It’s been an eventful month for the 'hawk-tuah girl' to say the least, and now a popular streamer has claimed her career is “over” after the disastrous launch of her meme coin.