Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various designs. They know how a shoe's design and marketing are just part of this. It also involves a brand legacy, which includes the art of storytelling.

Kevin Durant is one of the biggest superstars in the NBA, and there's never been a better time than now to grab a brand-new pair of his signature basketball shoes. Nike is selling KD Trey 5 X Basketball Shoes for only $58. That's $42 less than the $100 list price and 42% lower than the original price.

Kevin Durant and Devin Booker with their signature Nikes signal a potential shift away from the coasts for big brands.