Mighty Leaf's sales more than tripled in the four years ending in 2006, reaching $13.5 million. It was late that year that Shinner and Portman began discussing a strategy to move into the mass market.

She added, “It had to be a leaf and it had to honor that heritage but we also wanted to simplify it.” The new logo is an outline of a leaf that represents the natural world, according to Sprague. The ...

Stark Parks' new logo will feature an orange and maroon white oak leaf with green "Stark Parks" lettering. The updated branding marks the district's fifth logo in its 56-year history.

She added, “It had to be a leaf and it had to honor that heritage but we also wanted to simplify it.” The new logo is an outline of a leaf that represents the natural world, according to Sprague. The ...