She added, “It had to be a leaf and it had to honor that heritage but we also wanted to simplify it.” The new logo is an outline of a leaf that represents the natural world, according to Sprague. The ...

Mighty Leaf's sales more than tripled in the four years ending in 2006, reaching $13.5 million. It was late that year that Shinner and Portman began discussing a strategy to move into the mass market.

The assessment of the branding strategy led to a reexamination of the company’s “visual identity,” Sprague said. That ultimately led to a decision to move on from the fourth iteration of the aspen ...

USPTO records show that the first U.S. marijuana leaf logo trademark was filed in 2004, and the years since have seen an explosion in the symbols. By 2015, more than 1 in 500 new U.S. logos ...

Stark Parks' new logo will feature an orange and maroon white oak leaf with green "Stark Parks" lettering. The updated branding marks the district's fifth logo in its 56-year history.