The Swiss running and tennis brand On counts among ... mantra and recent hyper-competitive marketing tone. Nike’s own Super Bowl ad this year—its first in 25 years—featured female superstar ...

who took gold in the World Long Distance Mountain Running Championships in 2015 and 2017, says he expressed his concerns to Nike, but was told that he had misunderstood the ad. "But guess what ...

Nike is in a major slump ... in the world faces a consumer slowdown and tough competition from upstart running brands like Hoka and On. Customers are changing their behaviors, passing up expensive ...

Brands like Hoka and On are threatening Nike in the running-shoe category. It could turn to prior Adidas competition to rebound, analysts say.

Every running brand has a black sheep in the family. For Nike, it’s a shoe called the Streakfly, which you’ll find tucked away in the discount bin of the nearest outlet store (if you even know to look ...

Nike is gearing up for a big running shoe drop with the new Vomero 18 and its ultra-cushioned style is just one reason to love the sneaker. As a road running shoe, Nike didn’t skimp on comfort ...