Nike hopes to capture attention and reignite sales by using one of the biggest advertising stages in the ... it showcases the women shooting, jumping, running—and celebrating, hyping up fans ...

Nike is in a major slump ... in the world faces a consumer slowdown and tough competition from upstart running brands like Hoka and On. Customers are changing their behaviors, passing up expensive ...

While Nike has been investing in advertising and innovation, competitors like Adidas and Hoka are gaining mindshare and market share with consumers in the lifestyle and running categories.