Nike’s Shox launched in the year 2000, and was heralded as the next generation of cushioning technology. It featured an array of hollowed out columns, which combined with a Pebax dispersion ...

The original Nike Shox pushed the boundaries of athletic sneakers. We’d never seen a midsole’s technology so exposed in a sneaker before. We’d been through the Air Max air bubble ...

Nike Shox technology was always at the forefront of its design and this pair once again features four compressive columns in the heel designed to provide exceptional cushioning and impact protection.

Nike Shox technology made its return to the sneaker world last weekend and debuted in two colorways. The highly publicized ‘Metallic Gold’ colorway dominated newsfeeds and Twitter pages as the ...

Nike is known for creating powerful commercials, and if you were among the millions watching Super Bowl LIX, you probably ...

The Nike Shox R4 makes a bold return ... columns under the heel provide unparalleled bounce and stability. This technology not only defines the shoe’s aesthetic but also its functionality ...

Nike Shox R4 “White/Metallic Platinum” kicks make a striking comeback, maintaining a combination of timeless style and modern technology. Originally launched in 2000, these sneakers have been ...

Nike describes, “A modern classic, the Shox Ride 2 offers responsive cushioning with four columns of support under its heel and Max Air technology in the forefoot. A mix of real and synthetic ...

Half-man, half-amazing was a marketing machine. After brief stints with PUMA and And1, Carter made his mark as the face of Nike Shox technology—which offered the first energy return system ...

All products featured on GQ are independently selected by our editors. However, we may receive compensation from retailers and/or from purchases of products through these links. Nike Shox BB4 ...

claiming its archrival makes shoes using elements of Nike's SHOX cushioning technology. Beaverton-based Nike alleges the new Kevin Garnett signature shoe by Adidas and its A3 shoes are among the ...