Elliott Hill has made his strategy for turning around Nike Inc. very clear in his first five months as chief executive officer: return the sneaker giant to focusing on sports, not fashion.

The Los Angeles Lakers legend always championed women's sports, especially in basketball and the WNBA. So it's the perfect ...

A'ja Wilson was left overcome with emotion after selling the first pair of her A'One signature shoe during a tour of her ...

Kobe Bryant's basketball shoes have long been a prestigious prize in the basketball world. Their rarity, price, ...

Clark starred in Nike's first Super Bowl ad in 27 years, joining fellow WNBA players A'ja Wilson and Sabrina Ionescu, USC star JuJu Watkins, and other women's athletes in the 60-second spot. The ...

Indiana Fever guard Caitlin Clark's popularity is undeniable.  Through various endorsement deals ranging from Gatorade, State ...

The ONA Creative founder has spent the past decade driving the conversation about female athletics in popular culture.

What do you think of the latest Nike Sabrina 2 colorway? Check our Sneakers news for more upcoming releases and breaking ...

New York Liberty point guard runs through some drills with Heep Yunn School pupils, then watches them win inter-school ...