Thus, with such intentionality—including the conversion of 20 oz. bottles of Pepsi to 100% recycled materials—the new logo may be a glimpse into the future.

Pepsi is updating its brand identity with the introduction of a new logo after 14 years. The latest logo from the soft drink company celebrates its 125 anniversary. Since 1898, when Pepsi was ...

The Pepsi logo will get a refresh for the first time in 14 years, the soda brand's parent PepsiCo announced Tuesday. North America will be the first region to get the new logo.

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design ...

The new logo, with its punchy, upper-case “PEPSI” smack-dab in the middle of the circle, emblazoned across the white stripe undulating between the red and blue waves, is more like it.

Pepsi says the change in can color highlights “the brand’s commitment to Pepsi Zero Sugar.” Pepsi is unveiling a new logo and visual identity system after 14 years.

Pepsi is updating the soft drink’s logo ahead of its 125th anniversary — while paying tribute to the pop in the brand’s classic labeling. The new logo, which replaces one used since 2008 ...

After 14 Years, Pepsi Has a New Logo and It Finally Fixes 1 of the Biggest Problems Facing Every Company Your brand isn’t what you say about your company–it’s what your customers see.

Pepsi experimented with asking people to sketch their logo from memory. Most respondents drew a circle in the signature red, white and blue stripes and put the brand name in the middle. However, ...

Pepsi is about to turn 125 and the soda company is celebrating in a big way. Tuesday, the soda maker unveiled an entirely new brand, one that will see changes to its iconic globe and typography ...