Joining Dallenbach is Ron Zaras, making his debut at Pikes Peak. A media personality and former Hoonigan executive, Zaras will showcase his story of going from a motorsport enthusiast to a competitor.

Hyundai has announced that it will send four Ioniq 5 Ns to the Pikes Peak International Hill Climb in June, with the intention of snatching away a course record to (presumably) display back at its HQ.