Kunal Sharma, Head of Marketing & Business Head, Modern Trade and Ecommerce at KRBL, explains why it is important for ...

I’ll walk you through practical strategies for leveraging packaging as a powerful tool for brand differentiation ... up—72% of consumers say packaging design impacts their buying decision.

In the 21st century, it seems, power tool manufacturers targeting the domestic DIY market have realised that customers are demanding a bit more design flair. Hans-Peter Aglassinger of Teams Design, ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention ...