If you have brown eyes, you’re in luck! Brown eyes are a neutral canvas, making them incredibly versatile for experimenting with different makeup shades. The key to making brown eyes pop lies in ...

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...