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The new logo, with its punchy, upper-case "PEPSI" smack-dab in the middle of the circle, emblazoned across the white stripe undulating between the red and blue waves, is more like it.

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design ...

Pepsi put the wordmark back into the globe, reflecting the brand’s logo from the ’80s and ’90s. “We found that this variation of the logo really resonated with people of all generations,” said Carl ...

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design ...

NEW YORK — Pepsi is getting its first makeover since 2008, with a new logo and visual identity that combines classic elements of designs from years past with modern touches. The new design ...