Long before his official turn as a testimonee, DiCaprio was a Rolex guy. There are images of the then-20-something actor wearing a steel Zenith-powered Daytona ref. 16520 back in the ‘90s, and we even ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Long before his official turn as a testimonee, DiCaprio was a Rolex guy. There are images of the then-20-something actor wearing a steel Zenith-powered Daytona ref. 16520 back in the ‘90s ...

Leonardo DiCaprio has officially joined the Rolex family as its newest ambassador, the Swiss luxury watchmaker announced on February 25, 2025.

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Long before his official turn as a testimonee, DiCaprio was a Rolex guy. There are images of the then-20-something actor wearing a steel Zenith-powered Daytona ref. 16520 back in the ‘90s ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...