Children use the loom to create jewelry out of rubber bands. "This is a brand new craft," said Cheong-Choon Ng, the inventor of the Rainbow Loom, one of the hottest toys on the market.

CASSELTON, N.D. - Lauren Oberholtzer's fingers fly as she methodically weaves an intricate pattern out of colorful rubber bands. Within minutes the Casselton 10-year-old has created a fun ...

The Rainbow Loom is a $15-17 rubber band craft set that is the currently biggest fad among elementary school kids. It reminds me of the pot holder weaving set I played with as a kid.

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her ...

Much like a friendship bracelet, the colorful homemade bangles are woven from tiny rubber bands and a loom. Kids make the colorful bracelets, trade them and give them away.

The original Rainbow Loom retails for $14.99. Rubber band packages retail for $2.49. "It's all about innovation. It's all about quality," he said.

Choon’s Design introduced the Rainbow Loom in 2011. The loom, which links multicolored rubber bands to create bracelets and necklaces, was recently named a Toy of the Year by the Toy Industry ...

Check your kids' arms for rubber bands: A Rainbow Loom revolution has begun By JEFF VRABEL - [email protected]. Updated November 18, 2013 10:59 AM.

Following eBay’s bidding disappointment, the dress made entirely of loom bands, has finally sold, but for only £220. Think back to summer when the world was obsessed with the colourful rubber ...

The Rainbow Loom, a plastic device for turning small rubber bands into jewellery, has sold more than three million units worldwide. The sheer scale of the craze can be seen in the stats for Amazon UK.