But for many advertising and design enthusiasts, the question remains: Why is Coca-Cola’s logo red? Many brand logos have ...

On the front was a re-imagined “S” logo — the letter had been replaced with a question mark — while a yard of red tulle attached to the dress trailed behind like an elegant cape.

Tiger Woods has hit a roadblock to trademarking the logo for his Sun Day Red apparel brand. Puma filed a notice of opposition with the U.S. Patent and Trademark Office on Jan. 2 arguing that Sun ...