William Townsend, the creator of the original sales funnel model (circa 1924), describes it as "the forcing by compression [emphasis mine] of a broad and general concept of facts through a funnel ...

"Many senior sales executives are still looking for a predictable flow ... you must rethink how you handle lead generation by: Ditching the funnel concept Ensuring consistency among the touch points ...

The sales marketing funnel is more than just a concept; it's a critical framework that maps out a potential customer's journey from discovering a brand to making a purchase. To successfully guide ...