There are about 359 million businesses worldwide, with an average of 10 million new businesses annually. Let that sink in.

In today’s saturated market, it’s harder than ever to stand out. Consumers are bombarded with marketing messages from every angle so brands need to adopt innovative strategies to cut through ...

Columbia Sportswear struggles to grow in a saturated North American market. Check out why I rate COLM stock as a hold.

She adds that there are already enough players in the space and the market is saturated. The focus, she notes, is on ciders and spirits, where there is notable growth and the market is elastic.

In the wrong context, any strategy can be counterproductive. For instance, charging competitive pricing in a saturated market has several implications. How will it affect your bottom line?