How Sephora became a retail juggernaut at the forefront of beauty's biggest trends
Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...
Sephora’s annual Savings Event is coming — but it doesn’t open to everyone at once. Here's what to know
How much you save & when you access the Sephora Savings Event depends on your Beauty Insider tier. Here's what to know about ...
‘At least it’s free’: Sephora shopper receives Laneige birthday reward. Then she opens the box
This Sephora customer got a gift that left her wanting more. Now, people are seemingly gaslighting her in the comments ...
Business Insider4y
29 Sephora employees reveal the one product you should buy
To narrow down the beauty chain's must-have products, Insider previously asked store employees, as well as Sephora Collection's national makeup artist, for the single item they can't stop wearing.
Retail Dive10y
Sephora redefines shopping for loyalists with unique mobile app
Redefining shopping The application redefines shopping at Sephora for iPhone users and makes it even more exciting to be a Beauty Insider by providing customers deals on their devices. The ...
Retail Dive11y
Sephora magnifies mobile ambitions via in-store signage, updated app
Mobile momentum Sephora has placed calls-to-action throughout stores to educate consumers about the benefits of its loyalty program, Beauty Insider. The in-store signage, which features several ...