In a reflection of augmented reality’s growing role in beauty, Sephora is bringing the technology to a wide audience via a new application feature that enables users to virtually try on ...

Makeup fans may also book a personal makeover at one of the 14 available beauty studio seats via Sephora’s mobile Web site or application. In one of the latest signs that Sephora is putting more ...

Credit: Credit: Alisa Stern; Shutterstock / Zita, Red Fox studio; Getty / E+ / Delmaine ... criticizing the tweens who shop at Sephora, instead of a beauty culture that turns girls' insecurities ...

Another way Sephora gets customers to spend more is simply by being their go-to beauty store. They accomplish this by carrying a diverse array of brands, including ones that can't be found ...